Graduate Business Certificates in Marketing from Daniels College of Business allow you to gain expertise in a specific marketing discipline such as digital marketing, customer experience, integrated marketing communications and strategy. Or, you can study the big picture and learn how to create a long- term marketing strategy that encompasses all of these areas. Each certificate program consists of 1. This course provides the knowledge and skills to plan and implement a digital marketing strategy using three powerful digital marketing elements. UX/UI - User e. Xperience design is one of the most difficult aspects for businesses to define and yet it's essential to map our when creating a holistic strategy. User Interface design is one part of the user experience and we will work together to show you best- in- class examples.
Facebook Advertising . You will walk through Facebook. We will show you the ins and outs of this digital medium and teach you how to take control of this evolving channel. SUMMER, FALL, WINTER, SPRINGMKTG 4. Based on your business model, social media may be more than just distribution and consumers will be a part of your long- term business strategy beyond revenue. We'll illuminate the increasing importance of social media as it relates to consumer behavior, the purchase cycle and the rise of messaging apps as it relates to business success. We will also develop a strategic model for a diverse range of businesses (B2. B, B2. C, Product, Service, Online, Online with Brick and Mortar) that will empower you as a marketer to determine your best strategy. WINTER, SPRINGMKTG 4. Social Media Marketing . Mobile usage easily eclipses all other digital venues and you will be learning how to harness this ever- evolving field. Knowledge of mobile search, mobile applications, mobile advertising and location- based services are essential for today. This course will enable students to build creative mobile marketing campaigns that complement digital and traditional marketing strategies. This fast- paced course is a must for people interested in marketing. WINTER, SPRINGMKTG 4. A Flexible and Engaging Curriculum. The top online MBA programs are delivered by exceedingly accomplished business experts. Highly focused and experientially driven, the online MBA from the internationally recognized Robert H. The School of Business undergraduate and graduate degree programs prepare students to enter managerial and professional careers. Core Programsinclude: Accounting, MBA, Taxation, Ph.D. Degree Overview Bachelor of Science Accounting. Earn your undergraduate accounting degree online from WGU, an accredited, nonprofit, online college. View all of our online degree programs offered by Everest University Online. Mobile Marketing . This course will review the most essential of those tools: Google Analytics and Google Ad. Words. Our goal is to enable students to attain individual certification in Google Analytics and begin the process of getting Google Ad. Words Fundamentals certified. You will be working with real- world clients, helping them increase revenue! SUMMER, FALL, SPRINGMKTG 4. His point was now that software had disrupted the tech industry, it was now evolving into every other industry. This prediction has become true with companies like Google and Uber. We are going to work together as a class to make you more literate. We are going to learn how to utilize digital design tools such as Adobe Photoshop and Illustrator to create brand imagery. This will be a tactical, hands- on class, fun class. SUMMER, FALL, WINTERMKTG 4. Tech in Marketing: Design Tools and Digital Foundations. From the birth of the Internet and email to the recent addition of messaging apps and the Internet of Things: It. In this class, we will take what you learned in consumer behavior and extend it in the social/mobile/search realm. PREREQ: MKTG 4. 51. MKTG 4. 53. 0, MKTG 4. Courses focus on effective techniques to integrate and coordinate all marketing tools and methods to deliver bottom- line results. Courses? Or how Apple decides the price of its newest electronic wonder? SUMMER/WINTER FOR PMBA students only. MKTG 4. 10. 0 Marketing Concepts ? This course draws on a variety of sources, including concepts and models from psychology, sociology, anthropology, and economics, to offer helpful frameworks for understanding why consumers buy what they buy. These concepts are applied to real- world situations to give students practice at making better product, promotion, pricing, and distribution decisions based on consumer insights. Prerequisites: MKTG 4. FALLMKTG 4. 51. 0 Consumer. This course is designed to introduce MS Marketing students to the principles of financial decision- making and the use of marketing metrics, including customer lifetime value (CLV). Students will learn how to compute marketing ROI and how to make marketing decisions that enhance the bottom line. Prerequisites: MKTG 4. MKTG 4. 53. 0 WINTERMKTG 4. Marketing Metrics . Marketing research represents a methodology for getting the answers needed to be successful in business. This course introduces students to a broad array of marketing research tools, including focus groups, ethnographic studies, survey research, and experiments. Students will learn how and when to apply these tools, as well as how to interpret the results to make sound marketing decisions. Prerequisites: MKTG 4. FALLMKTG 4. 53. 0 Marketing Research . This activity involves an integrated application of concepts and theories characterized by the logical use of facts - - leading to alternatives - - leading to actions. By the end of the course students should be able to develop effective marketing programs, and to understand the strength and limitations of the principal planning tools a marketing manager has at his/her disposal. The skills developed in this class are particularly important because many organizations now use the marketing plan as the basis for developing the business plan. In fact, marketing- developed plans often must precede the subsequent decisions in planning production, finance, and other corporate activities. Each student will apply the planning process, develop an action plan, and identify specific marketing outcomes for an existing or prospective enterprise. The course utilizes current practices, contemporary exemplars, and rigorous communication/presentation platforms. PREREQ: Within one quarter of graduation or instructor. SPRING 2. 01. 6MKTG 4. Marketing Planning. This is not surprising, given that Price is the one . This Pricing survey course will examine established and emerging pricing strategies and principles. In addition, students will learn some basic analytical tools that can be applied to pricing strategy decisions and explore approaches to optimize the impact of pricing strategies and tactics, including segmentation, addressing the competition, and communicating value. PREREQ: MKTG 4. 51. MKTG 4. 52. 0, MKTG 4. NOT OFFERED IN 1. MKTG 4. 56. 0 Pricing Strategy . Mobile, social, search and advertising . This class will have you identify the source of the data, transform/reconcile the data and then query the data to find right information to help businesses make the best decisions. From there we will work to visualize the data to communicate our strategy. In- class, we will use tools like Import. SQL, Mongo, Tableau and Carto. DB to name a few. This will be a fast- paced fun class and give you the skills you need for next- gen marketing! FALLMKTG 4. 90. 0 Advanced Marketing Strategy. A leader in the field of integrated marketing communications, Daniels is the only business college in the country to offer a certificate in this marketing discipline. Courses. In this course, students and faculty will meet and interview several top business executives in Denver area as well as visit their facilities. This course provides students with methods for analyzing world markets and their respective consumers and environments, and to equip students with the skills in developing and implementing marketing strategies and decision making in international contexts. It includes a combination of lectures and discussions, case analyses of real global marketing issues, videos and readings from the business press, country snapshots, and a group research project in which student teams launch a discrete product in a foreign country of their choice. SPRING, SUMMER ONLINEMKTG 4. International Marketing. It will help students to understand similarities and differences between markets and how to most effectively approach them. What are the IMC tools that work best and how do you use them with cultural sensitivity? The class will feature a number of guest speakers and at least one off- site agency visit. The finale to this high- intensity class will have competing teams creating a global campaign. PREREQ: MKTG 4. 81. SPRING (4 hours), SPRING INTERTERM (2 hours)MKTG 4. Global Integrated Marketing Communications . Organizational, technological, and social trends of the past few years have considerably impacted marketing communications by necessitating new communication strategies and adding new delivery tools (e. Thus, it is important to integrate all marketing communication activities into one master plan. This course is based upon the notion that marketing communications include much more than advertising. The course provides students with a foundation in the development and execution of communications strategies for any organization (large, small, public, or private). Primary emphasis is placed on consumer insight, branding, market segmentation and positioning, message strategy, sales promotion and the execution of marketing communications through appropriate media technologies. Students will develop an understanding of marketing communications practice through a real- world project, readings, lectures, case analysis and discussions. PREREQS: MKTG 4. 51. MKTG 4. 53. 0 or instructor permission required. WINTERMKTG 4. 81. Integrated Marketing Communications ? As consumers find their digital voice, how are brands co- created by firms and users alike? And what can brand managers to do insure their brand equity is sustainable throughout the product lifecycle? In this project- based . Join us as we create goal- driven brand strategies, harness tactics to build and amplify the brand, foster brand experiences, conversations and relationships, and then learn ways to measure the resulting impact on brand value. WINTER, SUMMERMKTG 4. Brand Management . In this sense, it is a capstone course, integrating the knowledge and experience acquired through these other courses. Integration is the primary objective of this course.
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